03
January
2012

Winter Kill Status Update

On 17 December, Gene Skellig gave away over 1150 free eBook copies of Winter Kill during a 24-hour marketing drive through Amazon.com and about 100 at Amazon.co.uk As you can see from the sales ranking chart, there was an immediate positive effect, with sales jumping from about 1.5 books per day to over 20 per day. This effect has faded over the Christmas holidays, however total book sales for December have passed through 150 books sold for money vice 44 in the November. We will revisit this in mid January, to analyze the longer term effectiveness of this form of promotion, however so far it appears to make a considerable difference. We also look forard to more book reviews being posted by the lucky "winners" who downloaded the book for free. More to follow.

Categories: News

19
December
2011

Winter Kill by Gene Skellig is now selling at a pace of over 20 books per day

Winter Kill by Gene Skellig is now selling at a pace of over 20 books per day, which is a ten-fold increase in sales. It has reached as high in sales rank as 3,637 out of 983,000 ebooks, which put it in the top 0.3 of the top 1% of eBooks at Amazon.
Put another way, Winter Kill is now appearing with a # ranking well into the top 100 in a variety of categories and is competing face-to-face with the likes of Tom Clancy, Daniel Silva, W.E.B. Griffon and Dale Brown.
The marketing strategies that have helped Gene Skellig promote his book continue to be refined and are available to any author who publishes in association with Flea Circus Books.
We are in the process of determining how much of this success is due to the bus banner campaign in the Seattle region (see below) but certainly all forms of publicity must be contributing.
It all starts with writing a good book, elevating the quality of that book through content collaboration and editing, and then finding effective means to market that book. This formula for success with Flea Circus Books is now being demonstrated by Winter Kill - War With China Has Already Started, by Gene Skellig.

Categories: News

14
December
2011

Homestay E-Book Update

In a 24-hour period (15 December) Flea Circus Books gave away 1,200 eBook copies of Winter Kill as part of a promotional drive to activate word of mouth and referential sales.

Categories: News

14
December
2011

Review of Winter Kill

Here is a link to a review of Winter Kill! http://www.lookoutnewspaper.com/issues/56/2011-12-12-50.pdf

Categories: News

06
December
2011

Seattle areas bus banner ad commenced today!

We will post a photo when we get visual confirmation. Let us know if you saw the ad!
Update: The posters are now up!

Categories: News

02
December
2011

Announcing the release of Gene Skellig's new novel, Homestay

Announcing the release of Gene Skellig's new novel, Homestay - A Japanese Girl's Romantic ESL Adventure in Vancouver, Canada. To learn more, visit the book's blogsite at: http://www.homestay-adventure-vancouver.blogspot.com/ Gene is looking for English Teachers, Schools, Host families or others interested in Niche Marketing this novel, with an emphasis on Japan.

Categories: News

24
November
2011

Flea Circus is Hitting the Road

Flea Circus hitting the road with a major Bus Banner campaign in King County, WA. 52 commuter busses will be spreading the word about FCB between Dec 5, 2011 and the end of February, 2012. Our goal is to have an extra 1,000 hits to our site, and move a few books as well.

If this project meets our measure of success then we may do future such campaigns with different 'Featured Authors:' for each ad.

To learn more about the demographics of King County, it is well worth it to watch this video: http://metro.kingcounty.gov/am/advertising/ This is one of those niche marketing concepts which anybody can get involved in, in exchange for a share of the royalties of the featured book.

Contact any author or David (FCB) if you want to invest in this type of marketing for a book.

We will update this news story with some hard data on results as they come in.

Note: the current ads will drive interested people to the FCB site, which benefits all FCB authors. If your book is not yet published, you should consider doing a separate "add a book" and select "public/published" and make a COMING SOON type of release, so that it will be featured in the BOOKS tab and be viewable by the public. If you have a blog where pople can leave contact info or become social media followers, then they can be advised by you when your book is available.

Categories: News

08
November
2011

Great Promotional Video

Check out this great promotional video from one of our Fleas'

Categories: News

20
June
2011

Fleacircusbooks.com Launched

Flea Circus(TM) Books has launched www.fleacircusbooks.com website, the Flea Circus(TM) Interchange is a professional media platform which offers a royalties-based collaborative self-publishing system which brings authors together with content collaborators and niche marketing entrepreneurs.  A presentation on Flea Circus Books and the launch of our first book, Author Gene Skellig's military technothriller, (ITALICS>) Winter Kill - The Responding Dragon War, will be held at the Grant Park McNally Robinsons book store in Winnipeg at 7pm, Tuesday 21 June. A video of the presentation will be available at www.fleacircusbooks.com in the coming days.

Categories: News